Leah Gunter
Fragrance developer
Guided by a vision to elevate and transcend the ordinary.
I'm a passionate fragrance professional dedicated to the art and science of scent. With over a 5 years of experience in the beauty and fragrance industry, I have honed my skills in product development, strategic branding, and market innovation, driven by a mission to create memorable and impactful fragrance experiences.
My career began in Hollywood, where I spent 20 years as an assistant editor. Working in the heart of the film industry, I developed an eye for detail and a robust understanding of narrative structure, which seamlessly transitioned into my passion for capturing audiences through scent. In 2020, I founded Mona Lisa Pure, a fragrance brand that not only caters to the olfactory senses but also tells a story with each scent.
LOS ANGELES LIVING
Bad Ass Work Bestie
Beauty Lover
Marketing Nerd
Brand Building
At the heart of my career...
I found my super power and passion in fragrance, innovative marketing strategies and brand management. My unique strength is my ability to navigate and transform challenges into opportunities for growth. I am dedicated to developing captivating, market-leading fragrances with a strong emotional connection to target audiences.
My approach combines creativity, market insights, and innovative branding strategies, successfully growing audiences and fostering loyalty. My narratives and messaging have landed global recognition in publications such as Vogue, Vanity Fair, GQ, Condé Nast Tatler, and more.
My Expertise
Strategic Market Positioning
Product Development & Innovation
Developed and executed comprehensive brand strategies that enhanced brand recognition and consumer loyalty on a global scale.
Brand Strategy Implementation
Conducted in-depth market analysis to position products effectively in competitive markets, achieving a remarkable 40% return customer rate.
Spearheaded the launch of fragrance products, focusing on unique scent creations and high-quality formulations.
Proficient in driving online sales and engagement through targeted digital marketing campaigns and robust e-commerce platforms.
Digital Marketing & E-commerce
Led cross-functional teams to deliver project goals, fostering a collaborative environment that encourages innovation and excellence.
Leadership & Collaboration
Just imagine me as your
creative mastermind and work bestie!
At Mona Lisa Pure, I oversaw all aspects of our fragrance development—from initial concept through to execution. I am hands-on, from market research and trend analysis to creative direction and product launch. I specialize in identifying fragrance trends to develop products that exceed consumer expectations and remain competitive in the market.
My background covers all facets of brand development—from market research and product sourcing to brand strategy and customer retention.
Work With Me
Let's be apart of something
I am passionate about working with founders, CEOs and visionaries who value their brand and it's position in this world and am ready to bring a blend of innovation and creativity to your brand. Let’s discuss how we can work together!
ICONIC!
Storytelling. My background in film has given me an exceptional skill to develop fragrances that speak directly to the consumer.
I am inspired by founders with vision, real industry change, and messages that resonate. I'm about crafting an experience that lingers, much like a memorable scene in a film.
WHAT I'M
loving
Sensory Science. I'm learning the science of how scents are received and processed by the brain to create innovative new fragrances that exceed consumer expectations.
WHAT I'M
learning
Superficial Trends. I am not about fleeting or superficial trends that do not genuinely enhance the consumer experience or contribute to meaningful brand growth
WHAT I'M
not about
The Art of Scent. I firmly believe that each fragrance tells a story, evokes an emotion, and creates an experience. This philosophy drives every decision I make, from ingredient selection to marketing strategies.
WHAT I
believe
About Me
deeper
ON MY MOODBOARD
someday!
flowers always
adventure awaits
Art nerd!
— Serge Lutens, Creative & Innovative Perfumer
imagination
desire
poison
eros
— Monica, Brand & growth strategy, Business with monica
KIND WORDS
“Leah's vision for fragrance goes beyond the bottle, embedding stories that deeply resonate.”
— Peter, Emmy & academy award winning Director, Lucas Films & Marvel Entertainment
“Leah brings a unique blend of innovation and creativity to every project.”
— Gizelle, Head of digital programming and strategy, Red Bull media
“Leah's gift lies in brand messaging and strategic positioning.”
super organized!
her gift!
Let's work together
Let's create something incredible!
If you're seeking a leader who brings both creativity and analytical prowess to the fragrance industry, let's start a conversation today. Together, we can create the next chapter of memorable scents.
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@leahmonay
I don't always post on Instagram but when I do I like to make it count...
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